Set every August for the first seven days of the month, World Breastfeeding Week aims to highlight the huge benefits that breastfeeding can bring to both the health and welfare of babies, as well as a wider push for maternal health, focusing on good nutrition, poverty reduction and food security.
Over 120 countries across the world get involved in the celebration.
Many people over social media are getting involved with a ‘#normalisebreastfeeding’ challenge which involves posting a photo of them breastfeeding via social media an expressing their breastfeeding experiences hoping breastfeeding will eventually be normalised.
Why is breast feeding important?
Breast milk is best for your baby, and the benefits of breastfeeding extend well beyond basic nutrition. In addition to containing all the vitamins and nutrients your baby needs in the first six months of life, breast milk is packed with disease-fighting substances that protect your baby from illness.
Public Health England (PHE) is expanding its digital breastfeeding program by launching the service on the Google Assistant.
As part of the Start4Life program, the Breastfeeding Friend service provides new parents with access to NHS-approved breastfeeding advice at any time of day or night. In addition to answering mothers’ questions, it offers helpful tips from professionals and mothers to expand users’ knowledge of breastfeeding and related topics.
It will also offer podcasts in order to keep mothers informed and entertained while breastfeeding. Users can access the Breastfeeding Friend by asking their Google Assistant. It is also available via a chatbot on Facebook Messenger.